Jackie breaks down the difference between joy and happiness, explains why work-life balance is a myth (alignment is what matters), and shares her controversial take on why being professional doesn't mean being miserable. Plus, the shocking story of someone who wanted to become a coach after watching YouTube, why boundaries create better brands, and her simple daily joy audit that transforms how you show up in business and life.

She reveals why success is lonelier than saving lives in A&E, why she requires social media presence in staff contracts, and the device costs that patients never know. From GP side hustle to aesthetic empire, she shares the backstabbing, financial losses, and hard-won lessons that shaped her into one of Yorkshire's most recognised practitioners. This is essential listening for anyone in aesthetics.

From launching AviClear for acne treatment to the American energy that transformed their British approach, they share why some clinics are doubling down during economic uncertainty, how to avoid being "everything to everybody," and why 2.5 devices per clinic proves their post-purchase support works. Plus, the surprising truth about why being "less apologetic" as Brits could change everything, how to price premium treatments confidently, and why innovation alone isn't enough to build a successful aesthetic practice.

Plus, why they think regulations can't come fast enough, how one clinic needed three machines because of patient demand, and the surprising truth about why the UK is behind on body treatments. This episode dives into the future of non-invasive wellness tech and why traditional painful treatments are becoming obsolete.

Vina shares the reality of taking over from established practitioners as a young Asian dentist, while Priyesh reveals going from a decent pharmacy salary to earning almost nothing before building one of the Midlands' most successful aesthetic practices. Their story includes near-bankruptcy during COVID, renovating their entire practice during lockdown, and buying expensive devices despite having no space. From working together as a couple to scaling to a team of 16, they share honest insights on building trust and managing expectations. Plus, Priyesh shares a jaw-dropping confessional story involving patient photos that definitely escalated beyond the consultation.

They reveal which guest had "the best patient story so far", their favourite episodes, and they tease potential changes to set design, new guest categories, and their hopes for continued evolution. This honest reflection captures the genuine excitement and exhaustion of a team that truly threw themselves "literally into the deep end" and emerged with a show they're genuinely proud of.

She calls out "too many individuals with egos that are greedy" in aesthetics, explaining her controversial decision to lower prices for accessibility. Whether discussing her transparent social media approach, the importance of firing fast and hiring slow, or balancing five children with business ownership, Kara delivers practical wisdom with refreshing honesty. From declining filler trends to authentic brand building, this episode offers straight-talking advice on trusting your gut and maintaining integrity in a competitive industry.

From initial trepidation about finding enough engaging content to the unexpected power of long-form video in today's short-attention-span world, this conversation reveals how a team with no podcast experience managed to create a successful show through pure passion and initiative. As Laurie and Jake reflect on their biggest lessons learned, they offer valuable insights for businesses considering their own content ventures. This episode provides a rare glimpse into the making of the podcast and hints at exciting changes for the release of the new episodes!

With over 20 years of experience shaping the aesthetic industry, Richard shares why most clinic owners struggle with charging what they're worth, how to push through the "barrier of apathy" in marketing, and why the aesthetic market is evolving beyond just injectables toward wellness and longevity. His outsider perspective reveals why UK clinics need to tell better stories about transformation instead of just transactions, and how proper implementation of AI could revolutionise the consultation process. With straightforward insights on everything from surviving business failures to understanding that "the patient is always right...except when they're not," this episode delivers valuable wisdom for clinic owners ready to elevate their businesses.

The real insight? "Dentists just care about one big chunk of money... that's why the treatment coordinator is so vital." Jasmine breaks down why clinicians should focus on clinical excellence whilst leaving customer service to properly trained team members who can triage emergencies with empathy. When a dentist responds to criticism with an even longer, unapologetic explanation about their "400 patients", it demonstrates exactly why some practices consistently fail to convert new patients and retain existing ones. This episode delivers practical advice for clinic owners on how to handle walk-ins, emergency cases, and negative reviews without sacrificing patient care or alienating long-term clients.

Her passionate breakdown of BBL as "the only scientifically proven anti-ageing treatment in the industry" challenges conventional wisdom, while her hilarious confessional about a naked patient flying off a treatment bed reveals the unvarnished reality of clinic life. From why you should master one device before buying five, to how your front desk staff can make or break patient conversions, this episode delivers practical wisdom every clinic owner needs to hear about consultation processes, setting boundaries with difficult patients, and why sometimes you just have to "let the patient be mad."

Through their candid analysis, they reveal why consultations aren't just formalities but essential safeguards for both clinics and patients. With Holly turning the tables and asking Laurie the questions, they explore the crucial boundaries clinicians should set, when it's right to turn patients away, and why the poor doorman got dragged into this mess. This bite-sized episode delivers the perfect blend of industry insight and real-world drama that shows exactly why communication breakdowns can turn even simple treatments into review nightmares.

From his 13-year stint as a musician to his current dual identity as a dentist and a copywriter, Sugz shares how spinning multiple plates has become his superpower. He explains why AI will transform copywriting (but never fully replace it), why associates should build personal brands, and how marketing principles can revolutionise patient consultations. Plus, in our confessional segment, Sugz delivers hilariously uncomfortable patient stories that reveal the unfiltered reality of dental practice. This episode delivers practical wisdom for any clinic owner caught between clinical excellence and effective promotion.

She analyses a review from a patient who followed a clinic for months on Instagram, only to have her heart sink upon arrival at a cramped, noisy space, nothing like the luxurious setting portrayed online. With three years of communications expertise, Holly explains why authenticity matters more than glamour, how content strategy is now essential infrastructure for clinic success, and why, in 2025, people check Instagram before Google reviews. This bite-sized episode delivers a crucial wake-up call for clinic owners: your social content isn't just marketing, it's setting expectations that can make or break patient trust from the moment they walk through your door.

In this candid conversation, she reveals why she wouldn't open a clinic again if she had to start over, explains the north-south divide in UK aesthetics, and shares what truly separates thriving clinics from those that struggle. With insights from her international career and experience working with Erchonia across Europe, the Middle East, and Africa, Vanessa breaks down what patients really want (hint: it's not just treatments) and why your clinic's music, lighting, and scent matter more than you think. From handling no-shows to managing patient expectations, this episode offers a masterclass in aesthetic business reality that both practitioners and clinic owners need to hear.

She explains why front desk interactions can make or break your practice and offers practical solutions for small practices without dedicated reception staff. Through this real-world example, you'll discover how seemingly small communication failures create devastating first impressions that send patients straight to your competitors. If you're wondering why potential patients ghost your practice before booking, this episode delivers the unfiltered truth about the patient experience that happens before treatment even begins.

From overcoming his own financial mindset challenges to handling a cocaine-using patient in his chair, Barry shares the unfiltered reality of dental practice ownership. His provocative take on why patients don't actually care about your clinical skills (as long as they're "good enough") challenges conventional wisdom, while his practical approach to saying no to difficult patients provides a masterclass in communication. With hilarious confessions about the "crotch-watching" patient and serious insights on why practice ownership might not be the path to freedom everyone thinks, this episode delivers the brutal truths about dentistry you won't hear anywhere else.